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Smarter project time tracking for professional services firms

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By Jamie Skuse
Head of Product Delivery

  • 9 min

Ask any project manager what keeps them up at night, and you’ll rarely hear “time tracking.” Yet, when projects run late, margins shrink, or people feel overstretched, the trail usually leads back to how time is being tracked or not tracked at all.

The truth is, project time tracking provides clarity. Clarity on where effort is going, which tasks are draining resources, and whether the hours logged actually line up with the value being delivered. Without that visibility, planning turns into guesswork.

What this blog covers

This guide to project time tracking covers:

  • What project time tracking is and how it differs from simple timesheets
     
  • Why project time tracking is important for project performance, profitability, and compliance
     
  • The common challenges teams face when tracking project hours
     
  • Best practices to make time tracking accurate, consistent, and valuable
     
  • How project time tracking supports better resource planning and forecasting
     
  • The role of technology in linking skills, scheduling, and billable hours in one platform
     

By the end, you’ll have a clear view of how project time tracking helps projects run on time, budgets stay under control, and teams work more effectively.

What do we mean by project time tracking? 

What is project time tracking

Project time tracking is most valuable when it acts as a live signal, with updates feeding into planning and forecasts in real time so managers can rebalance before a project drifts, rather than waiting until month-end. 

It should also be joined up with finance, tying hours to project codes and billable or non-billable work so revenue, margin, and potential write-offs are visible without lengthy reconciliation. When connected to resourcing and skills, logged effort also reveals which capabilities were applied and how recently, strengthening the next staffing decision rather than just the last report. 

And above all, it has to be usable: role-based views and straightforward capture keep compliance high without constant reminders, because people can see the value in the data they enter.

The litmus test (keep it tight)

If your time data can’t:

  1. inform capacity and utilisation decisions today,
     
  2. explain why a person was staffed (for an audit trail), and
     
  3. flow cleanly into your CRM/ERP/HR stack without spreadsheets ,

 …it’s basically just admin, not real tracking.

Why project time tracking matters (beyond billing)

Why project time tracking matters

Organisations tend to see the real value of project time tracking when the data begins to answer bigger questions. For instance, it shows whether your most skilled people are spending time on the right work. Or when it highlights whether project plans reflect reality by comparing logged effort with estimates, revealing where forecasting is consistently off and where margin is being eroded. 

Accurate project time tracking also makes utilisation visible in real time, showing the balance between billable and non-billable hours so you can step in before workloads become unsustainable. And when clients, regulators, or finance teams demand evidence, accurate time records tied to project codes provide the audit trail you need.

Handled well, project time tracking becomes less about what happened yesterday and more about what to do tomorrow. Essentially, it turns raw hours into actionable signals for staffing, forecasting, and client delivery.

Where project time tracking usually breaks

where project time tracking breaks

When time tracking fails, it’s usually because of how it’s set up and used. The pain points tend to look the same across most firms:

Inconsistent data. People log time late, round it up, or skip it altogether. The result: data that can’t be trusted for forecasting or billing.

↪ Too many spreadsheets. When tracking happens in Excel or disconnected tools, reconciliation becomes a project of its own, and errors creep in fast.

↪ Disconnected systems. Hours are captured in one place, projects managed in another, and billing done elsewhere. That leaves managers patching things together manually.

↪ Cultural resistance. If teams see time tracking as pointless admin, they’ll find ways around it. Without visible value, compliance drops.

↪ No link to skills or outcomes. Hours logged don’t explain who did the work or whether it was the right match. That makes it harder to improve staffing decisions next time.

The irony is that the data exists, but because it’s scattered, late, or poorly structured, it ends up costing more in effort than it saves in insight.

5 ways to make time tracking work in practice

The firms that get value from time tracking focus on making the process simple, connected, and worth people’s effort. A few best practices stand out:

#1. Keep it frictionless. 

If logging time feels like extra work, accuracy drops. Good systems let people record hours inside the tools they already use, no jumping between spreadsheets and platforms.

#2. Integrate, don’t duplicate. 

Most firms already have a preferred time tracking system. Instead of ripping it out, connect it to the resource planning platform so hours flow through automatically. Retain gives you both options: use its built-in time tracking, or plug in your existing tool.

#3. Tie hours to codes, not just projects. 

Project codes link time to budgets, billing, and resource planning. Without them, you’re left chasing explanations when costs don’t line up.

#4. Make the data useful. 

Dashboards that show utilisation, billable hours, and upcoming availability in real time turn compliance data into decision-making fuel.

#5. Close the loop. 

Feed time data back into forecasting, staffing, and skills planning. This means you can work on improving the next project, too.
 

The takeaway: people will track their time properly if the system works for them and the output works for leadership. Anything less, and it becomes admin nobody trusts.

Time tracking in professional services

In a way, in professional services, hours are the product. Billable time drives revenue, while non-billable work still eats into capacity. That makes accurate time tracking more than a hygiene factor because it directly shapes profitability, compliance, and client trust.

A few realities stand out:

  • Billability vs. development. Firms want people fully utilised, but also need to free up space for training, certifications, and stretch assignments. Without accurate time data, that balance becomes invisible.
     
  • Compliance risk. Certain projects demand evidence that qualified staff logged the required hours. If your time records are patchy or stored in silos, you’re exposed.
     
  • Client expectations. When clients question fees, the ability to show detailed, auditable records builds confidence. Without it, conversations get uncomfortable fast.
     
  • Different cycles, same problem. Audit has peak seasons, Advisory flexes around diverse projects, Tax wrestles with shifting regulations, but all three rely on the same baseline: logged hours that leadership can trust.

For firms in this space, time tracking helps prove value delivered, compliance, and gives teams the headroom to grow without sacrificing utilisation.

The tools that make time tracking worth it

Project time tracking software

Plenty of platforms promise easier time tracking. The difference comes down to how well the data connects. On its own, a timesheet system is just a log. Plugged into the right stack, it becomes intelligence.

What to look for:

☑️ Integration first. The best tools link time entries directly with project codes, billing systems, and resourcing platforms. That way, hours flow straight into forecasts, invoices, and utilisation reports without duplication.

☑️ Real-time dashboards. Seeing utilisation, billable hours, and upcoming availability live means leaders can adjust before projects drift.

☑️ Transparent audit trails. Clients and regulators increasingly expect to see why hours were logged as they were. Systems that provide clear reasoning and links to project work take the heat out of disputes.

☑️ Context beyond the clock. Time data linked with skills, behavioural insights, and performance gives managers the “why” behind the hours, not just the totals.

This is why most Retain clients integrate their existing time tracking into the platform, though the option to use Retain’s own module is there. Either way, the point is the same: connect hours to the bigger picture of skills, scheduling, and client delivery.

Turn hours into insight

Time tracking will never be the most glamorous part of project management. But when done well, it’s the difference between projects that run on gut feel and projects that run on evidence. Accurate, connected time data gives leaders visibility on capacity, keeps clients confident in the value they’re getting, and helps teams balance billable work with development.

Handled this way, project time tracking isn’t about watching the clock. It’s about making every hour count, for profitability, for people, and for clients.

If you’d like to find out more about how to make this work in practice, we’d love to show you how

Or if you still have unanswered questions, you might like our most frequently asked questions, below. 

 

FAQs on project time tracking

1. What is project time tracking?
Project time tracking is the process of recording how much time individuals and teams spend on project tasks. It goes beyond simple timesheets, giving managers the data they need to monitor progress, manage budgets, and improve future planning.

2. Why is project time tracking important?
Accurate time tracking helps businesses understand where resources are being used, whether projects are staying on budget, and how billable hours are being captured. For professional services firms, it directly impacts revenue and compliance, while also supporting better capacity planning and forecasting.

3. What are the main challenges in project time tracking?
Common issues include inconsistent logging by staff, reliance on spreadsheets or manual systems, and tools that don’t integrate with finance or project management platforms. These gaps can lead to inaccurate billing, poor utilisation, and missed insights for future planning.

4. What’s the difference between project time tracking and timesheets?
Timesheets record hours worked, often just for payroll or billing purposes. Project time tracking, on the other hand, links hours to specific tasks, deliverables, and outcomes. This creates a richer picture of how time contributes to project performance, profitability, and resource planning.

5. How does project time tracking improve project outcomes?
By making time data visible, managers can spot bottlenecks earlier, balance workloads more effectively, and keep budgets on track. Over time, tracking provides benchmarks that improve forecasting accuracy and inform smarter decisions on staffing and scheduling.

6. What are the best practices for project time tracking?

  • Use integrated, centralised tools rather than spreadsheets.
     
  • Make tracking simple and part of the daily workflow.
     
  • Set clear expectations around accuracy.
     
  • Regularly review the data to adjust workloads and improve planning.
     

7. How can professional services firms benefit most from project time tracking?
For professional services, time equals revenue. Tracking billable hours accurately improves client billing and reduces leakage, while also balancing utilisation with staff development. It also helps demonstrate compliance with regulatory and client requirements.

8. Which tools are best for project time tracking?
The best tools go beyond recording hours. Look for platforms that integrate with finance systems, show real-time dashboards on utilisation and billable hours, and connect time data with resource planning. Retain Cloud, for example, unifies skills, scheduling, and time tracking in one platform, giving firms a complete view of projects and people.

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